Genesis Gonzalez is a multidisciplinary designer and marketing strategist with a focus on storytelling, community impact, and cultural relevance. With a BFA in Communication Design from Massachusetts College of Art & Design and years of hands-on experience in branding, social media, and experiential marketing, Genesis brings a unique blend of creative vision and strategic thinking to every project. She has led visual campaigns and activations for clients such as MIT Sloan, the City of Boston, Rowes Wharf, and entertainment brands across nightlife, fashion, and hospitality.

Her work is rooted in purpose—whether she’s building brand identities, directing graduation installations, or creating digital content that resonates. A proud Venezuelan immigrant and first-generation college graduate, Genesis approaches design as a tool for empowerment and connection. She is passionate about elevating underrepresented voices, turning abstract ideas into meaningful visuals, and building narratives that spark emotion and action.